Selen Ardic.

Product Manager — HR Tech  |  Recruitment → Product

3+ years in executive recruitment. King's College London Distinction in AI-backed product development. Co-founder.

View my work

Product Strategy User Research B2B SaaS AI NDA — Anonymised

Predictive Hiring Platform.

£500K-funded Post-Seed HR Tech Startup — King's College London Capstone, 2025

The Problem

Early employee turnover causing measurable cost to hiring organisations — a gap competitors had not addressed with predictive tooling.

Research Methodology
Competitive Analysis

6 AI hiring platforms analysed systematically — mapping feature gaps, pricing structures, and where predictive retention tooling was absent across the market.

Academic Literature Review

Big Five personality psychology and group dynamics fit research. Combined peer-reviewed literature with market data — an approach the client explicitly recognised as methodologically distinctive.

Primary Research

10+ user interviews with recruitment professionals across UK and EU. Additionally interviewed legal and compliance specialists on contractual structures — including agency refund clauses triggered when hires leave during probation — establishing shared financial liability as the core product constraint.

Key Insight

"Early turnover is a shared financial liability — not just an HR metric. Agency contracts routinely include refund clauses if a hire leaves during probation. The incentive to retain exists on both sides of the market. That's not a niche constraint. That's the product opportunity."

What I Built
  • Pilot programme structure with 3-tier retention success metrics: 3 months / 6 months / 12 months
  • North Star Metric framework: Customer LTV via reduced early turnover
  • Executive-ready business case and stakeholder presentation
  • MVP feature recommendations tied directly to validated user pain points

Received client commendation for strategic insight and research rigour. Graduated with Distinction.

Co-Founder & CPO Wellness Mobile App Figma Beta Launch April 2026

EsmaZen — AI Micro-Habit Wellness App.

Co-founded, 2024–present

Dikir is one of the most widely observed spiritual practices in the world. No app had meaningfully digitalized it. EsmaZen fills that gap: a personalised, habit-forming companion for Muslims who want to build a daily Dikir practice, in English and Turkish. Validated with 15+ users across UK and Turkey. Competitor analysis across 8 wellbeing apps. Full prototype in Figma.

UX Research Onboarding Redesign Entertainment Tech KCL

FilmSlate — Onboarding Redesign.

UX Research Project — King's College London

Identified an emotional engagement gap in the onboarding flow for entertainment industry users. Designed a mood-based personalisation MVP. Built a KPI framework including TTFKA, UX Pulse Score, and engagement-to-conversion tracking. Projected conversion uplift from 32% to 40%. Delivered 3-phase roadmap.


Why my background
is the product.

Talent Domain Knowledge
  • 3+ years placing C-suite talent across UK and EU markets
  • Power user of ATS platforms — Greenhouse, Lever, Workday
  • Deep understanding of hiring workflows from both agency and in-house perspectives
  • Mapped recruiter pain points as a practitioner, not an outsider
Research Methods
  • Academic literature synthesis and peer-reviewed analysis
  • Competitive landscape analysis across multiple platforms
  • Primary user interviews — structured and semi-structured
  • GDPR and compliance constraint mapping as a product design input
Commercial Acumen
  • P&L accountability in retained and contingency search
  • Contract negotiation at senior and executive levels
  • Cross-functional stakeholder management at C-suite level
  • Business case development and executive presentation

Let's talk.

selenardic@gmail.com